Instead, the trend is going in two directions: either building huge interconnected app platforms like Salesforce, providing all-in-one solutions or creating micro-apps – apps that tackle one little problem in the vast landscape of daily struggles. Coming up with an app that is truly unique and a first-timer is very rare. It might even be that there are 10, 50 or 100 apps for that. No matter what task you’d like to accomplish, there is probably an app for that. Should you struggle to find the answer to these questions at hand, let’s dig further. If you can answer these questions visually with your app screenshots, you’re on to a winner and half of the work is done. Is your app a messenger app for teenagers? A fitness app for pregnant women? A mobile scanner? A jump-n-run adventure game? You need to make sure anyone can get the point by viewing your screenshots.Īnother way to approach app screenshots is by asking yourself the following questions: The major app stores allow you a total of five images to relay your message. The best practice is to pick those screenshots that best explain your app’s purpose. Getting Started With The BasicsĪpp screenshots should not be selected randomly. Hence, putting sharp focus on your app’s design and creating visually appealing screenshots can only bring good to your mission. Visual communication is certainly faster than verbal communication. App design – and the corresponding screenshots of it – should take the #1 spot in an app developer’s marketing prep list. While app reviews belong to the off-page factors and cannot easily be influenced, app screenshots are on-page factors and can be entirely tailored to your needs. This factor is surpassed only by app reviews and ratings. The design of an app represents the key factor for almost 50% of people to say yay or nay to an app. Google Play has moved screenshots above the page fold. Now, with iOS 8 in use, Apple continues to focus on imagery rather than text. Apple’s iTunes has undergone quite a revolution, where app screenshots have pushed app descriptions to the background and taken the front page on the app search, and the app page as well. The importance of app screenshots is communicated in a clear message. We are going back to the principle that the first impression counts: you have a bare few seconds to command attention use them wisely to arouse interest and get the viewer to click, scroll and download. The guys over at Slate wrote an interesting article about the same phenomenon, and why you won’t read to the end of an article any more. Research suggests that our attention span has reduced to eight seconds. We’re constantly distracted, and we (think we) don’t have the time to sit still and listen or read for a moment. In today’s digital age, steady information flow and social media madness are making it almost impossible to get someone to stay focused on what you want to tell them – even if it’s just about a simple app page. In this article, we’ll take a closer look at app screenshots, one of the two key decision-making helpers for anyone who downloads an app. While ASO requires some adjustments on all of the above elements, it is vitally important for an app to undergo all checks before being presented to the world.
#SHOT DESIGNER IOS HOW TO#
How To Improve Conversions By Localizing An App.App developers have to fight for recognition or otherwise be drowned in an ocean of competing mobile applications.Īpp store optimization (ASO), a strategy similar to SEO but specifically applied to the app pages in app stores, has become a handy addition to an app developer’s marketing plan, and promises to help increase visibility – and, as a consequence, downloads – of a mobile app.
#SHOT DESIGNER IOS WINDOWS#
Slowly but surely, the official app stores of iTunes, Google Play and Windows Phone Marketplace have transformed into a digital battlefield.
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